Our Story
What is 'Hagu'?
In Japanese, "hagu" (pronounced, "hah-guh") means "hug”, a word that perfectly encapsulates what we aim to provide: comfort, care, and connection. Just like a hug, Hagu is about embracing and having a sense of belonging. Our brand is a hug to you, offering products that are made with care and designed to make you feel cherished.
The Inspiration
We have always been passionate about trying new things, whether it’s exploring group workout classes, picking up a new sport, or simply enjoying a walk in the park. But we often found ourselves held back by our attire, wishing we had something more versatile to wear. That’s when the idea for Hagu’s apparel line was born: ”Designed for your lifestyle, tailored to your movement”.
Our Mission
Our mission is simple yet powerful: to create versatile everyday apparel that reduces choice paralysis and inspires people to embrace new activities. We want to eliminate the barriers that hold people back, empowering them to live life to the fullest. Whether it’s an impromptu pickleball session, a last minute yoga class, or simply running daily errands in comfort, Hagu is there to support and comfort you the entire way.
Leisure
Active
Our Design Philosophy
At Hagu, we’ve always believed that quality matters far more than quantity. This belief is at the core of everything we do. In a world where overconsumption has become the norm, we wanted to take a different path—one that values sustainability and long-lasting enjoyment. Our products are crafted with care, designed to be cherished and loved for years.
We CARE Initiative
Hagu is more than just clothing; it’s a reflection of our values, passions, and dreams. We believe in giving back, which is why we created the We CARE Initiative. Every purchase supports organizations that focus on Children, Animals, Research, or the Environment. It’s our way of making a real difference, contributing to a brighter future for all.
Creative Breakthrough Program
We also believe in nurturing creativity. Through our Creative Breakthrough Program, we partner with talented artists, helping them reach a wider audience while we take care of the retail side. This allows them to focus on what they do best—creating beautiful, inspiring art. Together, we help bring their work into the world through high quality products, giving them the recognition and support they deserve.
Our Lasting Assurance
At Hagu, we believe that quality should stand the test of time. That’s why we offer our “Wear With Confidence Guarantee”—an industry-leading five-year assurance that lets you enjoy your Hagu pieces, worry-free. This guarantee is our commitment to the craftsmanship and durability of every product we create. We want you to focus on living your lifestyle to the fullest, knowing that your Hagu apparel is designed to be with you every day and through every adventure.